What’s creating a buzz online? Maxine’s search trend scoop

🌡️ Britain is searching for ways to stay cool

The UK’s heatwave has dominated searches, with people looking for everything from air conditioning to the perfect barbecue.

• “Air conditioning” was the UK’s top trending topic this month, with searches rocketing 700%
• “Fans” also flew up the rankings, with searches increasing 400%
• Barbecue season officially arrived, with searches rising 130%
• “Outdoor swimming pool near me” became the top trending near me search +1,700%
• “how to cook corn on the cob on the BBQ” jumping 1,000%
• “how to light a charcoal BBQ” and “disposable BBQ near me” were also on the rise
• Searches for “UV index today” increased 1,450%
• “hottest day in UK” and even “hottest day in 1976” became breakout searches

⚽ Football fever is building

With international fixtures on the horizon, England fans have been eagerly refreshing Google.

• Searches for the England national football team increased 350%
• “England squad” surged an impressive 640% as fans waited to see who made the cut

📚 GCSE season is back

Exam season has officially arrived, and students have turned to Google for some last minute revision support.

• GCSE searches increased 60% this month
• “Heart diagram GCSE Biology” rose 200% as students revised human biology
• “Inverse square law” also climbed 180%, proving physics revision is well underway

🎧 Old school tech is making a comeback

• “Wired headphones” and “wired earbuds” both reached an all time high in search interest
• “Portable cassette players” hit an all time high as retro listening continues to grow in popularity
• Searches for “how to use MP3 player” more than doubled during May
• “Bluetooth enabled MP3 players” reached an all time high
• “Secondhand iPods” became a breakout search, proving some classics never go out of style

💐 Wedding Season is officially in full bloom

• Appliqué lace is the breakout bridal trend, with searches up by 950%
• spaghetti straps (+350%)
• polka dots (+200%)
• and tulle (+150%)

“How to budget for a wedding?” is the most searched wedding question.
“How to plan a wedding timeline?” was a breakout question.

🏃 Running searches race ahead this month

Running season has well and truly arrived. Search interest traditionally peaks every April, and April 2025 recorded the highest interest in running since the pandemic, rising 30% compared to March.

• London Marathon have jumped 260% over the past month.
• The London Landmarks Half Marathon has seen an incredible 4,500% increase in searches
• “What to eat before a run?” is one of the UK’s biggest running questions

…with yoghurt, granola, eggs and toast topping the pre run menu.

👠 Retro fashion is making a stylish comeback

Fashion is taking a trip back in time, with iconic styles from the 1950s and 1960s making a huge return in search.

The biggest retro inspired trends include:

• Capri pants are this spring’s standout style, especially denim and wide leg designs.
• Kitten heels are being searched more than ever before
• “Ballet flats” & “Mary Jane shoes” have reached a 5 year high
• “jelly flats” jumped 360% this month

🐣 Easter fun is back on the search agenda

• After Easter egg hunts, museums and farms are the most searched Easter activities
• “farms near me” have climbed 170%
• “Easter egg hunt near me” searches are up 80%
• “Easter egg by post” has grown by 60%

Easter quizzes are proving popular too, with searches increasing 60%, while PowerPoint quiz templates have risen 90%.

🇬🇧 Rising searches in the UK

March’s UK search trends were a real mix of big headlines, calendar moments, sport obsessions and a few curveballs.

Some search spikes were driven by major news stories, while others were classic seasonal searches that return like clockwork every year.

Here’s what got people searching in March.

🗓️ Annual event days

St. Patrick’s Day
The Irish holiday is always going to trend in the run up to 17 March, with UK interest increased by +2,700% with people looking for festival guides and events.

Pi Day
Bringing the usual mix of “what is Pi Day?”, curiosity around the love of the famous mathematical constant. Also, recognised as the International Day of Mathematics.

International Women’s Day
Searches for “international women’s day” climbed +1,150%, helped by the 2026 campaign.

Clocks changing
“When do the clocks go forward” increased by +400%.

Mother’s Day
“Mother’s Day” increased by +130% in the UK, as people scrambled to confirm the UK date and hunt for last minute gifts and plans.

📻 Big names and sad news in the headlines

• “Scott Mills” +3,250% following Mills being sacked from his BBC Radio 2 job.
• “Mel Schilling” +900% following the death of the MAFS host.
• “Chuck Norris” +2,000% following his death, age 86 years.

⚽ Sporting events

• “2026 Winter Paralympics” up by +1,750%
• “F1” increased by +100%
• “Bournemouth vs man united” +650%

🇬🇧 Rising searches in the UK

February went full sport mode, with the Winter Olympics dominating Google, plus a big news driven spike and one very sad celebrity moment.

Here’s what the UK was buzzing about over the past month 👇

🏔️ Winter Olympics fever

Search interest in the winter olympics increased by +3,550%, and it’s still climbing.

• “winter olympics 2026” +3,550%
• “2026 winter olympics” +3,450%
• “winter olympics” +2,850%
• “2026 winter olympics alpine skiing” +2,400%
• “2026 winter olympics men’s figure skating” +2,300%
• “2026 winter olympics women’s single skating free skating” +2,150%
• “2026 winter olympics ice hockey” +1,600%

🕵️ “Epstein files”

This +2,050% increase in search spike lines up with fresh headlines and political fallout about the Epstein files, including reports about missing or withheld FBI interview summaries and renewed scrutiny of who is named in the documents.

• People were searching for what the files contain
• Who is mentioned and how often
• What was released vs. what may have been withheld
• What the latest investigations and responses were

🥀 🖤 Catherine O’Hara

This one is sadly not a nostalgia surge. Searches jumped by 1,800% following news that Catherine O’Hara passed on 30th January 2026 (aged 71).

🏏 ICC Men’s T20 World Cup

Searches for “t20 world cup” was up by +1,550%. The ICC Men’s T20 World Cup 2026 was live across February into early March, so search interest makes sense as fixtures, results, and knockout permutations ramped up.

The new year always arrives with a clean slate and a flurry of questions and 2026 was no different.

From icy weather warnings, to sporting showdowns, global headlines and a sprinkle of celebrity family drama, January’s Google Search Trends show the UK easing into the year with a mix of caution, comfort and curiosity.

Let’s take a look at what kickstarted the online buzz this month 👀✨

Bookmark this page if you love spotting the patterns behind what everyone’s searching for.

🇬🇧 Rising searches in the UK

January kicked off with a mix of icy weather worries, celebrity drama and sporting curiosity. Here’s what the UK was buzzing about on Google at the start of 2026 👇

❄️ “Moderate snow ice warning” (+2,750%)
Winter made a loud entrance, with people rushing to Google to check if snow and ice were about to derail travel plans.

🎾 “Australian Open” (+1,050%)
January equals tennis season. Search interest surged as fans followed the drama, upsets and late night matches from Melbourne.

🌟 “Brooklyn Beckham” (+750%)
Celebrity drama unfolding, with Brooklyn Beckham prompting a spike in searches thanks to headlines and hilarious meme culture bringing family drama into the spotlight.

⚽ “Arsenal vs Man United” (+600%)
A classic rivalry never fails. Fans flocked online for fixtures, scores and post match reactions.

December is officially peak festive season and this month’s Google Search Trends prove it.

Everything from last minute Christmas dinners and air fryer heroes in the UK, to Grinch obsessed decor and feel good volunteering, search behaviour is looking merry, practical and very Christmas obsessed.

Let’s unwrap what’s been creating a buzz online this month 👀🎄✨ Bookmark this page too, if you’re hunting for festive quiz inspiration.

🇬🇧 Top UK search trends for December

The UK is firmly in festive food mode, with searches showing a mix of convenience, planning panic and air fryer experimentation.

• “Christmas day dinner delivery” is a breakout search
• With “indian takeaway christmas day” and “chinese takeaway open christmas day” as the top cuisines
• “Christmas dinner timings” has grown by +60%
• “Christmas dinner timings spreadsheet” is a top related search

The beloved air fryers are stealing the show in December with:

• “pigs in blankets air fryer” up +180%
• “chestnuts in air fryer” up +50%

Popular Christmas dinner questions include:

1. What do you have for a Christmas dinner?
2. What is a traditional Christmas dinner?
3. What country has KFC for Christmas dinner?
4. Where can I order pre cooked Christmas dinner?

Top “how to cook” festive searches feature:

1. Turkey crown
2. Camembert
3. Couscous
4. Leg of lamb
5. Ham

Trending Christmas recipes include:

1. Stuffing
2. Cookies
3. Shortbread
4. Gammon
5. Biscuits

🎄 UK Christmas decorations trends

Decorating the house is always a national priority, with searches peaking early and often.

• “Trafalgar Square Christmas tree” is the top trending Christmas tree search
• “who gives christmas tree to trafalgar square” a breakout query

…the answer? Norway.

Top Christmas tree “how to…” searches:

• How to cat proof a christmas tree is the top ‘tree proofing’ search
• Keep christmas trees alive
• Add tinsel
• Hang lights
• Make trees look fuller
• How to draw one step by step

🇺🇸 Top US searches for December

Gifting in the US is all about budgets, handmade touches and practical presents in 2025.

Holiday gift trends

• “Gifts under 50” has jumped by +340%
• “Gifts under 200” is being searched more than ever
• “Handmade gift ideas” are at a 10 year high in search
• Nintendo Switch is the top trending gift card
• “Custom wrapping paper” is at an all time high
• “Towel warmer” is at an all time high and is trending as a go to gift for grandparents.

Top gifts under $20 include:

1. Lego
2. Blanket hoodies
3. Wool socks
4. Cloud slippers
5. Women’s sweaters

🤍 Giving back this festive season

Festive generosity is also showing up strongly in search behaviour.

• “How to give back to the community” is a breakout search
• “Toys for tots volunteer” spiked by +600%
• Searches for “local soup kitchens” rose by +300%
• “Volunteer near me” is currently at an all time high

🎬 Christmas traditions and festive fun

Festive fashion, films and party planning are driving serious search spikes.

• “Ugly christmas sweater near me” is the top Christmas apparel search
• “Matching couples christmas pajamas” searches have more than quadrupled
• Interest in “underrated christmas movies” jumped by +665%
• Peanut butter blossoms are the most searched Christmas cookie
• Poinsettia cocktail tops festive drinks

🩰 Festive favourites

• Searches for ballet spike every December, with “ballet outfit” at an all time high
• “What to wear to nutcracker ballet” is a breakout question
• “Dr pepper eggnog” has surged by +200% and hit an all time high
• Electric blankets are being searched more than ever, alongside how to wash them

November’s search trends have been a cosy jumble of festive prep, bargain hunting and seasonal mood boosting.

Grab a mug of something warm, get comfy and enjoy my latest search trend scoop.

🇬🇧 Top UK search trends for November

Brits have been toggling between Black Friday bargains, winter wellbeing, and celebrity intrigue. Basically, the internet looks like a shopping list sprinkled with seasonal serotonin boosts.

🛍️ Black Friday mania

Searches surrounding ‘Black Friday’ spiked early this year with a +180% jump in the first week of November. The UK is officially one of the most Black Friday obsessed countries on the planet.

Top surges this month:

• “jet2 black friday” soared +450%.
• “argos black friday sale” climbed +250%.
• “iPhone” was the most searched Black Friday item this month.
• “apple iphone 17 pro black friday deals” was the UK’s top rising query this week.
• “ikea sofa-bed uk” jumped +120% and “ikea flat pack sofa” rose +60%.
• Sony topped the trending brand list with “sony ps5” and “headphones sony”.

Top trending Black Friday products:

1. iPhone 17
2. Ikea sofa
3. Go Pro
4. PlayStation 5
5. Doc Martens

🛍️ Small business spotlight

• “how to support small businesses” at an all time high.
• “what is small business saturday” breaking out.
• “black friday sale ideas for small business” trending strongly.

🪫 Seasonal affective disorder

The clocks go back, the sun clocks off, and suddenly SAD searches are everywhere. November brought a familiar rise in mood boosting searches.

Top SAD-related searches:

• Seasonal Affective Disorder up +60% in November.
• “Light therapy glasses” took the top spot for SAD related products.
• Breakout queries included “blue light glasses” and “red light therapy mask”.
• Saunas are having a moment with “saunas for seasonal depression”.
• “uv mask for face” broke out as ultraviolet related interest surged.

Top trending SAD related products:

1. Light therapy glasses
2. Light box
3. Saunas
4. Northern lights lamp
5. SAD alarm clock

🎭 Entertainment in the UK

Celebs, political figures and gothic literary icons all had their moment this month.

Who the UK Googled most during November:

• Cat Burns jumped +130% with searches for “traitors”, “cat burns songs” and “cat burns partner”.
• Zohran Mamdani surged +600% as the UK asked “who is he?”
• “anthony joshua vs jake paul” was trending.
• I’m A Celeb interest stayed high with Vogue Williams the top trending contestant.

🙋‍♀️ Singles’ Day searches

• Singles’ Day searches rose +80% in a week.
• “1111 singles day china good luck” broke out this month.
• “cheapest type of housing for singles” trending alongside holidays and restaurants.

Top trending “for singles” searches:

• walking holidays for singles
• winter sun holidays for singles
• best hotel in Tenerife for singles
• top ten best restaurants for singles
• cheapest type of housing for singles

Top “being single” searches:

• happy being single
• i miss being single
• is being single better
• the unexpected joy of being single
• being single in your 30s

🇺🇸 What’s trending in the US for November?

US searches reveal a festive, nostalgic and delightfully quirky mix of entertainment hype, holiday prep and self improvement.

🎬 Entertainment

A big month for movies, trailers and the People’s Sexiest Man Alive phenomenon.

• Jonathan Bailey up +1000%, driven by Sexiest Man Alive searches.
• Michael Jackson’s biopic was the top trending trailer.
• Toy Story 5 interest doubled.
• Thanksgiving movies spiked +200% with Home Alone leading.
• Super Mario Galaxy movie up +890%.
• “Moana live action” trending with “moana actress” at a 5 year high.
• Wicked was the top trending “after credits” search.

🎄 Christmas prep begins

The US has entered its festive era! The hunt for the perfect Advent calendar has more than doubled this month, “mariah defrosting meme” has started trending again as the queen awakens. Search results are practically dripping in tinsel.

Top trending Christmas “how to’s”:

1. How to decorate a Christmas tree
2. How to make edible ornaments
3. How to display glass ornaments
4. How to make large outdoor decorations
5. How to decorate a chandelier for Christmas

Gift giving spikes:

• “mens gift guide” up +130%
• “teen gift guide” up +140%

🗣️ Filler words and self improvement

The US is looking to sound more articulate this month – Mrs. Doubtfire would be happy!

• “how to stop using filler words” more than doubled.
• “how to be articulate” and “how to speak better” both at record highs.
• “learn new words” and “use new vocabulary” at all time highs.

🐦 Bird Theory

One of the strangest but most wholesome trends this month.

• “bird theory” at an all time high in the US.
• “how to do bird theory” top trending related question.
• “i saw a bird” at a 10 year high.

✈️ Festive holiday plans

• “christmas road trip” up +160%.
• “road trip games for couples” doubled.
• “christmas playlist” up 5x in a month.
• “inflatable pillow rest” trending for kids travel hacks.

Top trending “best…for travel” items:

1. Lightweight water bottle
2. Eye mask
3. Large suitcase
4. Backpack
5. Formula dispenser

October’s search trends have been nothing short of dramatic. This month’s search trend scoop is packed with treats (and maybe a few tricks).

🇬🇧 Top UK search trends for October

We’ve had traitorous celebrity showdowns, spooky searches, and a whole lot of autumnal aesthetics in between.

🎭 Entertainment

There’s been no shortage of twists and turns on our screens this month and the British public have clearly been glued to every moment.

Four of the top ten trending UK searches are all about The Celebrity Traitors. We clearly can’t get enough of deception and drama!

1. Ruth Codd (+2,400%)
2. Cat Burns (+1,950%)
3. Charlotte Church (+1,050%)
4. Paloma Faith (+950%)

Related breakout searches include “Ruth Codd leg” and “neurodivergent”, showing fans are keen to learn more about the show’s stars.

In slightly creepier territory:

• Ed Gein is the top trending person in the UK (+2,200%).
• “Ed Gein Netflix” is the top trending Netflix search.

From reality TV to real life intrigue, Brits have been captivated by the mysterious “Louvre heist” that’s straight out of a movie script.

• Searches for “Louvre” were up +600% in just 24 hours.
• “French crown jewels” also emerged as a breakout search

💊 Colds, flu and Vitamin C fever

With winter setting in, it’s no surprise we’re all turning to Google for health advice (and a dose of Vitamin C).

• “Does vitamin C help with colds” is up a massive +3,750%.
• “Can you overdose on vitamin C” and “highest vitamin C foods” were both breakout searches in October.

🍁 Autumn trends in the UK

The UK has officially entered its cosy era and the internet is serving plenty of inspo for nails, weddings, and weekend getaways.

Nail art is trending (+120%) with top searches for:

• Cat eye nail designs
• Stiletto nail designs
• Autumnal nails

Search interest for “autumn wedding” hit an all time high this month!

• “autumn wedding guest dresses long sleeve” (+90% vs last year).
• “What to wear autumn wedding” is the most searched related question.

Cosy and aesthetic vibes everywhere:

• Autumn wallpaper phone (+70%)
• Relaxing autumn music (breakout)
• Autumn songs for kids (breakout)
• Autumn night out outfit (+450%)
• Autumn photoshoot outfit ideas (+70%)

Top trending pumpkin recipe searches:

• Easy pumpkin pie
• Pumpkin pie vegan
• Pumpkin spice creamer
• Pumpkin chutney
• Nespresso pumpkin spice latte

Most searched locations for “___ in autumn”:

1. Oxford
2. London
3. Cornwall
4. Bath
5. Aspen

🎃 Spooky season highlights

• Halloween colouring sheets (+160%).
• Simple pumpkin carving ideas (+250%).
• “Ed Gein costume Halloween” + “Ed Gein mask” both trending this month.

Top “how to” Halloween searches:

• How to make fake blood for Halloween?
• How to make Mickey’s Halloween candy owl?
• How to keep pumpkins fresh until Halloween?
• How to make a headless Halloween costume?
• How to draw Halloween stuff for kids?

🇺🇸 What’s trending in the US this month?

While the UK was all about autumn weddings, pumpkin recipes and royal heists, Americans were busy diving into nostalgia, fitness, and all things pop culture.

🎬 Entertainment

Pop culture royalty took centre stage across the States this month.

• MTV saw a +520% spike, with “MTV shutting down music channels” as the top related query.
• Lily Allen hit a 10 year search high, with “what is a west end girl” trending.
• Olivia Dean is riding an all time high and is the top trending vinyl.
• Bad Bunny hit a five year high as the top trending performer.
• Jane Goodall became the most searched primatologist of all time.

🏋️ Lifestyle and nostalgia

It’s been a month of feel-good throwbacks and self-improvement goals in the US.

• “Sleeping Olympics” and “Is sleeping a sport” both broke out.
• Cross-training is trending, with “Peloton” among top related searches.
• Retro fashion made a comeback: “2013 outfits” and “2015 outfits” both surged in search interest.
• Strength training searches soared +1,110% in a month.
• “weight lifting for seniors” was a break out search in October.

📚 Reading habits are on the rise

“How to get into reading” and “How to start reading” hit a record high this month.

Trending “… books without…”

1. Dark fantasy books without romance.
2. Young adult books without spice.
3. Romantasy books without spice.
4. Fluffy romance books without spice.
5. Slow burn romance books without spice.

Top trending Autumn books:

1. Pride and Prejudice
2. Sense and Sensibility
3. Wuthering Heights
4. Jane Eyre
5. Frankenstein

What’s everyone been Googling this month? From whooping cough worries to to pumpkin-spiced everything, the search bar has been working overtime with some fascinating (and sometimes surprising) trends!

🇬🇧 Top search trends in the UK for September

From football fever to London fashion week frenzy, here’s what topped the UK’s Google charts this month.

🏥 Health and emergency alerts

• Searches for Whooping cough shot up +700% in the UK.
• “What is whooping cough?” became the top trending health question, rising +800%.
• Brits also scrambled to find out “how to turn on emergency alerts” (+2,050%).

🎓🤖 Back to university and AI in education

• Searches for AI in universities rose +70% this past year.
• Three of the top five uni-related AI questions ask about AI detection
• With “how do universities detect AI?” close behind in searches
• Searches for laptops for students jumped +90%.

Top “best __ for students” searches:

1. Laptop
2. Tablet
3. Credit card
4. Apps
5. Headphones

Top “best AI for” searches:

1. Coding
2. Image generation
3. Writing
4. Research
5. Maths
6. Essay writing
7. Data analysis
8. Academic research
9. Programming

🎬 Entertainment in the UK

• The Emmys became a hot topic (+1,050%).
• Most searched shows: Adolescence and The Pitt.
• Margot Robbie stole the red carpet spotlight, followed by Jenna Ortega.

🇬🇧 London Fashion Week 📸 👠

• London ranks 4th most searched fashion week worldwide, behind Paris, Milan and New York.
• Breakout queries: “how to get tickets for london fashion week” and “london fashion week venues”.
• Vivienne Westwood (+350%) was the top trending designer worldwide.
• “London fashion week jobs” (+250%).

Top searched fashion shows:
1. H&M
2. Roksanda
3. Victoria Beckham
4. Harris Reed
5. Burberry

⚽ UK sports highlights

• Alexander Isak hit record high search interest (+80%).
• Fans asked: “has Alexander Isak signed for Liverpool?” and “how old is he?”
• Net spend chatter rose +180%.
• Fan have been busy Googling “Liverpool net spend this summer”.

Most searched clubs during the transfer window:

• Liverpool FC
• Manchester United F.C.
• Arsenal F.C.
• Tottenham Hotspur F.C.
• Chelsea F.C.

🇺🇸 Top search trends in the US for September

From hobbits, haunted houses and guilty pleasure films, the US’s September searches were a wild mix of nostalgia, entertainment and autumn cosiness.

🧙 Hobbit hype and Beanie Baby fever

• Hobbit Day was the top trending national day.
• “Bilbo Baggins” doubling in search interest.
• Beanie Babies made a comeback, with people asking: “what beanie baby has my birthday?”

🍿 US Entertainment

• Coachella waitlist confusion peaked: “how does coachella waitlist work?”
• The Bachelorette spiked +2,200% in a single day! 🌹
• “Momtok” doubled in popularity in a day.
• Ariana Grande trended in ticketing, seating and waiting rooms.
• “Godfather house” spiked +1,650%, while Only Murders in the Building topped related topics.

Top guilty pleasure films:
1. Legally Blonde
2. Superbad
3. Clueless
4. Mean Girls
5. White Chicks

🍁 Autumnal decor and food

• “Vintage fall decor” and “glass pumpkins” surged.
• “Cozy fleece blanket” rose +1,000%.
• “Fall wreath” (+250%) and “fall pillow covers” (+130%).

Fall foods are trending:

• “Fall menu” searches are at record levels.
• “Pecan latte” is at an all time high
• “White chicken chili recipe” (+120%) is making a comeback.
• “Pumpkin cinnamon rolls” jumped +500%.
• Top pumpkin recipe: pumpkin coffee creamer.

Top “cozy” recipes right now:
1. Pumpkin bread
2. Apple pie
3. Chicken pot pie
4. Apple crisp
5. Autumn squash soup

Top date ideas for autumn:

1. Mini golf
2. Haunted house
3. Escape room
4. Farmers market
5. Pumpkin patch

📱 US schools crack down on mobiles

• “Phone ban” and “bell to bell” peaked in August.
• “What states banned phones in school?” topped “what states” searches.
• “Phone ban petition” is trending in Texas, along with “Texas law phones in school.”

🇬🇧 Top search trends in the UK for August

From giant rats to buzzing wasps, it seems August had us all swatting, scratching and side eyeing Google for answers.

Cricket fever bowled us over, Notting Hill Carnival brought the party to London, and Gen Z slang continued to make millennials feel about 3000 years old.

Whether you were hunting for wasp traps, deciphering what “glazing” means, or wondering if that 22-inch rat is real (spoiler: hopefully not), August’s searches prove that we never fail to keep things weird, wonderful and very, very Googled.

🐀 Giant rats, Savinho and cricket fever

• “giant rats uk” scurried up searches (+1,850%) with “22 inch rat” a breakout query.
• Interest in rats is at an all time high, with the UK leading global searches.

Cricket fever is back!

• “what time does the cricket start today” spiked +700% earlier this month.
• Quirky searches include “bump ball meaning in cricket” was a breakout term.

• Women’s Rugby World Cup got the nation searching (+500%) with Emily Scarratt trending (+400%).
• Manchester City’s new signing Savinho is trending (+1,150%)
• With fans asking: “how much did man city pay for Savinho?”

🎒 Back to school stress

“This year’s A-Levels” were searched more than ever.
“what time are a level results released” spiked +400% in August.

🐝 Bugs, bites and stings

• Wasps are the UK’s most searched insect this summer.
• “wasp sting” reached a 6 year high (+60%).
• Bee stings surged (+320%) to a 7 year high.

DIYers are buzzing…

• “homemade wasp trap” soared (+1,900%).
• “why are there so many wasps” reached a +2,300% increase in August.
• “wasp nests” (+150%) are a summer talking point.

Top image searches for bites and stings:

1. Horse fly bites
2. Tick bites
3. Spider bites

📚 Summer reading and audiobook obsessions

Top book related question in August: “how to remember everything you read”.

Most popular “Books about__”:

• History
• Life
• Love

⚡ Seasonal patterns: Non-fiction peaks in January, autobiographies in December.

🎧 Audiobook chart toppers:

1. Project Hail Mary
2. Harry Potter (Full-Cast)
3. The Five Find-Outers
4. Dune
5. Diary of a Wimpy Kid

👀 Gen Z and Gen Alpha: slang, toys and puzzling searches

• Gen Z is the most searched generation since 2020.
• Quirky toys: “skibidi toilet toys” breakout search.
• Big question: “whats after gen alpha”?

Top “What does __ mean?” in August:

• Glazing: acting cool but actually ignoring you 🕶️
• Slay: smashing it with style 💅
• Sigma: lone wolf vibes 🐺
• Chat: not just a convo, but also someone who’s popular 📱
• Bruzz: brother… but with extra Gen Z flair 🤝

🇧🇧 🇯🇲 🇹🇹 🇦🇬 Notting Hill carnival vibes

• Notting Hill carnival “Costume searches” jumped (+350%).
• Transport queries spiked “notting hill carnival tfl” (+300%), with “road closures” (+250%).

Top questions related to Notting Hill carnival:

• When is Notting Hill Carnival?
• Where is it?
• What to wear?
• What time does it start?
• How many people attend?

🇺🇸 Top search trends in the US for August

From back to school glow ups to Taylor Swift engagement, America’s search bar has been working overtime this August.

Teens are hunting for Y2K fits, millennials are soul-searching (and hoarding boxes), and Gen Z is inventing slang faster than anyone can Google it.

🎒 Back to school glow ups

• “when does school start” was an all time high search in August.
• “things to do before school starts” doubled.
• “how to glow up before the first day of school” leads the charge in back to school related searches.
• “school makeup kit” doubled, “school makeup looks” broke out.

Popular glow up searches:

• Whiter teeth.
• Getting taller.
• Finding your style.
• Eating healthy.
• Removing dark circles.

Top electronics:

• Earbuds (primary).
• Laptops (middle).
• MacBook Air 13 (high school).

📱 Gen Z and Gen Alpha slang and searches

Top slang:

• “Chopped”
• “Gyat”
• “Bussin”

Why do Millennials…?

• Stick their tongues out in photos.
• Dread babies.
• Need subtitles.
• Hate phone calls.
• Keep boxes (because… why not?).

🎶 Music buzz

• Retro tech: “bluetooth mp3 player” searches at record highs.
• Concert fits: Shakira & Chris Brown lead the fashion inspo.
• “Song of the summer” frenzy with Justin Bieber and Sabrina Carpenter top mentions.
• Sabrina’s track “Manchild” pushed “what is a manchild” to record highs.
• Chappell Roan ticket fever: “how much are tickets” quadrupled.

Big news for Swifties:

• “taylor swift engaged” is the top trending search.
• “where did taylor swift get engaged” was a top trending “where question” in August.
• “taylor swift engagement dress” was a top trending “dress search” in the US.

🎬 Entertainment and lifestyle

• Dance craze: “soda pop dance” & “golden dance” tutorials trending.
• Emojis: Wilted rose 🥀 is top this year, linked with heartbreak emojis.
• Fashion: Rugby shirts, loafers, jorts trending together.
• Food: Mango sticky rice at a record high.
• Lifestyle: “sustainable furniture” up (+180%). “black cat boyfriend” at record highs, surpassing “black cat girlfriend”.

Trending films in August 2025:

• KPop Demon Hunters
• Freakier Friday
• Naked Gun
• Fantastic Four
• Happy Gilmore 2

🏡 Kitchen and home trends

• “Cottage kitchen” and “coastal kitchen” at record highs.
• Cosy kitchen styles: Cottage first, farmhouse second.
• “Closed kitchen” is making a comeback.
• “small tv for kitchen” doubled.
• “vintage tv” & “mini tv” record highs.
• 90s kitchens (15-year high), 2000s kitchens (record high).

Top cabinet colours in August:

1. Sage green
2. Pink
3. Olive
4. Beige
5. Brown

🎓 Academic majors and work fits

• Dorm vibes: Boho-chic & minimalism top this year.
• Top searched majors: Marketing, Computer Science, Political Science.
• “Highest paying majors” searches link to Comp Sci and engineering.

Fun queries: Majors for people with…”

• Musical ability.
• Bad memory.
• Good memory.
• Good analytical skills.

Work outfits at an all time high.
Top searches styles include:

• Corporate
• Preppy
• Boho chic
• With “Rachel Green inspo” also trending.

Teachers are fashion icons with “teacher outfits” searches are hotter than ever.
– Top trending: “Polka dot dress” 👗

🇬🇧 Top search trends in the UK for July

Come rain or shine (…mostly rain), Brits are busy Googling everything from tennis terminology to the best lido near them.

Whether you’re planning a staycation, prepping your kid for coding camp, or just trying to figure out why Rublev’s name is everywhere, July’s searches are as quintessentially British as discussing the weather at a barbecue.

🎾 Wimbledon fever

• Andrey Rublev stole the show with +4,050% search spike.
• “Where is Rublev from” surged +3,950%.
• “What does walkover mean in tennis” saw a +4,450% jump in 24 hours in July.

⚡ Answer: one player automatically advances to the next round of play.

• Centre Court ticket queries climbed +400% over the week.

🩺 Health alert

• UK ranks second globally for measles searches in July.
• “How long does measles vaccine last” is a breakout query.

✈️ Turbulence on the mind?

• Searches for “aviation incidents” hit a yearly high in July.
• “How safe is flying” doubled in interest.

🏖️ Summer holidays and kids activities

🚗 Family breaks and staycations

• “Campsites for kids” is a breakout search this month.
• “Summer holiday jobs for teachers” is trending.
• “Summer jobs for 16 year olds” is up +50%.
• “Things to do summer holidays near me” surged +250%.
• “holiday camp for kids” doubled +110%.
• “Summer classes for kids near me” also doubled in searches during July.

🧒 Top kids classes searched:

🧑‍🍳 Cookery
💻 Coding
✏️ Drawing
‍🎨 Arts & Crafts
🎾 Tennis

⭐ Top searches for family hotel destinations

🇮🇹 Italy
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland
🇹🇳 Tunisia
🇦🇹 Austria
🇨🇭 Switzerland

⛰️ Outdoor trends in the UK for July

• Searches for “outdoor” are +50% higher compared to July 2024.
• Gravel bikes, hiking gear, tents, and campervans are all hitting record-high interest.
• “Outdoor kitchens” interest surges as alfresco stays become chic.
• Padel rackets searches are up +240%
• Tennis rackets +60% vs last July.

📍 Lesson-related “near me” searches:

• “roller skating lessons near me” was a breakout search term.
• “windsurfing lessons near me” 650% spike.
• “tennis lessons for kids near me” +190%.
• “summer swimming lessons” +180%.
• “Lido near me” surged +650%.

🥾 Top UK hiking spots

1. Seven Sisters
2. Ben Nevis
3. Peak District
4. Old Man of Storr
5. Snowdonia

🇺🇸 Across the pond, July’s search trends from the US

From fanny pack fashion debates to oat milk obsessions, Americans are keeping their search tabs open and their curiosities weirder than ever.

Whether it’s wondering how to wear headphones with a hood or Googling the rules of professional pillow fighting (yes, that’s a thing), this month’s US trends are chaotic, stylish and surprisingly wholesome.

✈️ Lifestyle and leisure

• Jet2holidays searches are at an all-time high; “what is a Jet 2 holiday” nearly quadrupled.
• “Ms Rachel Tonie” is top pre‑order; “Tonie Box” trending.

👗 Styling and fashion

• “How to wear a fanny pack as a cross‑body” +300%.
• Bandana and flannel are top “different ways to wear…” searches.

🧦 Breakout fashion debates:

• “headphones under or over hood”
• “pants over or under cowboy boots”
• “Socks over tights” is searched almost 10× more than “socks under tights” this year.

🏅 Pillow fighting gets serious in the US

• “pillowfight championship rules” tops daily “rules” queries.
• “professional pillow fighting salary” is a breakout term in July.

💸 “Is buying <...> worth it?” top categories

1. Gold
2. A home
3. Organic food
4. Used luxury car
5. Pokémon cards

🔊 Techy talk

• “Best bluetooth speaker for beach” was a breakout term.
• “floating bluetooth speaker” +110%.
• Laptops top “deals on” searches
• eBooks lead tech deals, followed by digital cameras and smartphones.

😎 Gen Z etiquette

• “Gen z stare” quadrupled, at an all-time high.
• Search interest in Gen Z etiquette doubled
• “gen z etiquette coach” breakout.

🥛 Moo-ving on from dairy

🌱 Forget cows – it’s 2025 and plant-based milk is having a main character moment.

• California is the only state where “oat milk” beats “whole milk” in Google searches, because of course it is.
• Plant milk and “lactose free milk” hit an all time high.
• “What does oat milk do for you” is the top trending oat milk question this month.

🥥 Top trending alt milk questions in the US this month:

• Why does oat milk last so long?
• Why does coffee taste better with whole milk than almond milk?
• Why does my coconut milk look curdled?

🇬🇧 Top UK search trends this month

June has been a whirlwind of rainbow flags, heartfelt Father’s Day gifts and a Sabrina Carpenter album drop.

Whether it was celebrations for Pride month, heartfelt gifts for Dad or a Portugal match that had everyone talking, here’s what we all couldn’t stop Googling this month…

🏳️‍⚧️ Pride Month 2025: UK and US spotlight

• UK’s top parades: Glasgow, Edinburgh and London.
• US’s most searched: West Hollywood Pride parade hit an all time high.
• Flag interest spiked in both regions, with the Progress Pride Flag trending highest.
• Transgender and trans flag searches reached record levels in both the UK and the US.

🌈 Gay icons and Pride must-haves

• “Gay icons” is a breakout query in the UK, with Elton John, Freddie Mercury, RuPaul and Lady Gaga leading.
• In the US, Pride collection, Pride shirt, Pride decorations and Pride shoes saw massive spikes.

🏳️‍🌈 Queer questions the UK’s been asking Google during Pride Month

1. Why is June Pride month?
2. What does the Q stand for in LGBTQ?
3. Why is Pride important?
4. What does queer mean?
5. What does the Pride flag represent?

🛍️ Pride parade prep in the UK:

• Rainbow pride shorts.
• Rainbow flag co ords.
• Rainbow bracelet.
• Rainbow socks.
• Rainbow dress.

✊ The UK’s curiosity around allyship made waves:

1. What does allyship look like at work?
2. What is another word for allyship?
3. Why is allyship important?
4. What does allyship mean?
5. How to be an ally?

👥 Trending pop culture moments in June

• Greta Thunberg was the top trending person in the UK during June, with her highest ever search volume.
• Nuno Mendes topped athlete searches, with interest up by 1,850%, coinciding with the popular Spain vs. Portugal fixture.
• Black Ops 7 ranked as the #4 trending UK search, with Milo Ventimiglia appearing as a breakout related search.

🎁 Father’s Day favourites (UK Trends)

What do you get the Dad who wants nothing? Apparently, a shirt… and maybe a brewery tour.

🛍️ Father’s day shopping trends:

• Since 2015, “Father’s day gifts from daughter” has consistently been searched x2 as much as those “from son”.
• The adjective “sentimental” topped searches related to Father’s Day gifts this year, with “picture frame” as a breakout item.
• “Gifts for dad who wants nothing” was trending at an all time high this month.

Most popular gifts for Father’s Day 2025:
1. Socks (up 90%)
2. Whiskey (up 60%)
3. Cheese (up 50%)

📍 Top “near me” Father’s Day activity searches:

• Toby Carvery
• Brewery tours
• Crazy golf
• Paintball
• Fishing experience

💌 Top themed Father’s Day card searches

1. Gavin and Stacey
2. Rocket
3. Minecraft
4. Wallace and Gromit
5. Motorbike

💛 Dads who love…
Popular gift searches for dads with specific interests:

• Word games
• Travel
• Walking
• Cars
• Architecture

🤳 Tech neck and posture fixes

• “Tech neck” searches reached an all time high in June.
• Common questions include “is tech neck real” and “how to reverse tech neck”.
• Searches for posture and correct posture also peaked in 2025.
• Adult tummy time saw nearly double the interest in early June.

Top related searches for “tech neck”:

• Tech neck headache.
• Tech neck device.
• Stretches for tech neck.
• Filler for tech neck.
• Tech neck wrap.

🌕 Celestial curiosities

• “Is a strawberry moon real” topped all “is…real” questions.
• “Strawberry moon meaning in love” led related meaning-based searches.

🎶 Entertainment and culture

• Sabrina Carpenter topped album searches after announcing ‘Man’s Best Friend’.
• “How many episodes” searches reached a record high, with The Last of Us leading the trend.
• JoJo Siwa saw a 200% spike in interest, with Chappell Roan breaking out as a related name.
• Love Island USA was the top trending TV show.

💅 Style and lifestyle shifts

• Lime green nails spiked 250% and topped neon nail colour trends.
• Butter yellow nails reached an all time high, followed closely by baby blue nails.
• Hair trends of the moment: Wolf cut and Bixie cut (top 90s-inspired searches).
• Japanese walking reached its highest ever interest, and interval walking saw its best numbers since 2008.

May has been a whirlwind of appreciation, fashion statements, and seasonal shifts.

From heartfelt tributes to teachers in the US, to the UK’s Met Gala mania, let’s dive into the search trends that have captured the world’s attention this month …and trust us, it’s a ride!

🇬🇧 Top UK search trends this month

From Eurovision fever to Bafta buzz and GTA hype, Brits are keeping search hot and heavy this May. What’s capturing the UK’s attention:

• The BAFTAs topped search trends, with Marisa Abela as the most searched winner.
• “Is it Mother’s Day today in UK” spiked +180%.
• “Eurovision costume ideas” doubled in search over the weekend, with Nemo as the top searched person.
• Grand Theft Auto searches reached a 12 month high, with Birmingham in the UK leading globally.
• “Studded” fashion items like flip flops, bucket bags, and belts are at a 5 year high.

✨ Rihanna’s bump, Zootopia 2 and Swiftmaid’s Tale

From music to movies, here’s what’s trending in May this year:

• Rihanna’s baby bump reveal spiked her searches by +900%.
• “Revenge of the Sith extended cut” saw a +250% increase on its 20th anniversary.
• “Zootopia 2 teaser trailer” rose +1,400%.
• “The Handmaid’s Tale” interest doubled in a day, with “Handmaids Taylor Swift” up +600%.
• “Queer Ultimatum Season 2” spiked +2,850%.

👗 Met Gala mania

This month in search, the UK couldn’t get enough of the Met Gala:

• Rihanna topped searches as the most Googled attendee.
• Breakout fashion icons included Doechii, Anne Hathaway, and Diana Ross.
• Lady Gaga led the “Was ___ at the Met Gala?” queries.
• “Pinstripe” searches hit a 5 year high, while interest in suits reached a 3 year peak.
• “Define dandyism” became a breakout search, with André Leon Talley and Colman Domingo linked to the term.

🎶 Soundtracks of the summer: the 10 year recap

Throwback alert! See the top songs that’s ruled everyone’s Spotify playlist every summer of the past decade.

• 2024: Not Like Us – Kendrick Lamar
• 2023: Try That In A Small Town – Jason Aldean
• 2022: Running Up That Hill – Kate Bush
• 2021: Fancy Like – Walker Hayes
• 2020: WAP – Cardi B ft. Megan Thee Stallion
• 2019: Old Town Road – Lil Nas X ft. Billy Ray Cyrus
• 2018: In My Feelings – Drake
• 2017: Despacito – Justin Bieber, Luis Fonsi and Daddy Yankee
• 2016: Panda – Desiigner
• 2015: The Hills – The Weeknd

📺 Binge mode: activated

These shows are climbing the streaming search charts in May:

1. The Last of Us
2. Black Mirror
3. You
4. The White Lotus
5. Mobland

🍎 Teacher love is trending

Americans are showing appreciation for teachers this month.

• “How to support teachers” is being searched more than ever.
• “Teacher appreciation week food deals” surged by +2,700% in May.
• “Teacher appreciation card message” saw a +950% spike.

🌿 Garden goals and al fresco dining

As summer approaches, outdoor spaces are getting some TLC.

• “Outdoor bar cart” searches more than doubled over the last month.
• “Outdoor drinks fridge” is a breakout search.
• “Pergola kitchen” and “gazebo kitchen” are trending.
• “Outdoor patio curtain ideas” and “outdoor grilling station ideas” lead in “outdoor…ideas” searches.

🌞 Fashion, SPF…and Halloumi

• Sunscreen searches are at a record high in the UK and worldwide.
• “Nail trends for summer” is a breakout search, with “orange nail designs” trending.
• Linen searches are at an all time high, with the UK leading globally.
• Halloumi interest peaks every summer; “Nadiya Hussain halloumi burrito” is the top recipe this month.

🥵 Breakout hot weather questions from the UK:

• Should outdoor plants be watered everyday in hot weather?
• How to stop face sweating in hot weather?
• Where is the uk hot weather coming from?
• Does arthritis feel better in hot weather?
• Why don’t I get hungry in hot weather?

🛍 Hot weather, hotter shopping trends

Summer shopping essentials according to search.

• Lightweight shirts.
• Men’s T shirts.
• Light striped trousers.
• Summer cologne.
• Smart casual clothing.
• Women’s summer jacket.
• Dog shoes.
• Linen dresses.
• Cotton maxi dresses.
• Room fan

💅 Summer glow ups and retro feet

Self care and style are in the spotlight.

• “Dry brushing” reached an all time high this May.
• “Benefits of chia seeds” spiked +4,350% over the past month.
• “Curl pattern chart” searches increased by +350%.
• “Ballet bun tutorial” became a breakout search.
• “Jelly sandals women” hit an all time high, with “black jelly sandals” leading colour specific searches.

💍 Wedding bells and bridal trends

Love is in the air, and so are wedding searches in May.

• The UK is the #1 country searching about weddings this month.
• “Basque waist wedding dress” is the top trending style, with Vivienne Westwood leading brand searches.
• “Destination wedding” interest reached a 5 year high, with Italy, Greece, and Rajasthan as the top locations.
• Ko Samui, Mykonos, and Zanzibar are trending honeymoon spots.
• Most searched questions? “Can you wear red?” and “Who pays for the rehearsal dinner?”

🧠 Googling our way through emotional baggage

• “Toxic parenting phrases list” nearly quadrupled in May.
• “Toxic parenting” is at an all time high for the second consecutive month.
• “Brain rot” searches are at an all time high in the US, with “Is brain rot real?” as the top question – serving up some existential realness.
• “As an adult” search interest has reached a record high this year, with “make friends” being the top activity.

🐷 Percy Pigs go international

• Percy Pig search interest just hit an all time high in the US
• “What are percy pigs” became a breakout search. (M&S world domination incoming?)

📚 Library love is on the rise

“Library card” and “how to get library card” are being searched more than ever in 2025.

👨‍🌾 Who needs Alan Titchmarsh when you’ve got ChatGPT?

“AI garden design” was the 3rd most-trending design search in the UK, up 60%.

🌷 Spring has officially sprung

“Tulips” searches spike every April and this month
“Tulips festival near me” increased +400%

👪 Parenting styles go under the microscope

• “Lighthouse parenting” keeps rising YOY
• “What is lighthouse parenting” was trending in April
• “Parenting styles” jumped 400% this month
• “Authoritarian vs authoritative” was another breakout-related search

🇬🇧 Top UK search trends this month

• “How to do the action figure trend” is up by 1000%
• “Home office inspo” is the top trending “inspo” search.

🐥 Top Easter searches

Meal planning stole the show

• “Easter lunch ideas” (+170%)
• “Easter buffet ideas” (+140%)
• “Easter dessert ideas” (+90%)

Breakout Easter gifts

• “Easter candles”
• “Easter socks”
• “Easter plants”

Breakout Easter egg designs

• Gru egg design
• Minion egg design
• Lilo & Stitch egg design
• Formula 1 egg design
• Minecraft egg design

🧠 April = Stress Awareness Month

• “Chronic stress” hit an all time high.
• “Non stress sleep positions” was the top trending stress search.
• “How to manage cortisol levels” and “what is cortisol” both spiked.
• “Dopamine boost” also trended in April.
• “Cozymaxxing” is breaking out in the US

Stress reducing searches spiked in April

• Breathing exercises
• Strength training
• Pelvic floor exercises
• Aerobic exercise
• Stress ball

🇺🇸 Top US search trends this month

🚀 Is it a bird? Is it a plane? No, it’s Katy Perry…

• “What time is Katy Perry going to space” spiked +850%
• Search interest in Katy Perry is at a 5 year high

😴 Procrastination trends

• “How long does it take…” hit an all time high
• “Prayer for procrastination” became a breakout search
• “Goal-setting theory” was a top trending related search
• “Bedtime procrastination” was the top searched procrastinating in April

Top procrastination questions this month

1. How do I stop procrastinating and being lazy?
2. What helps with procrastination?
3. How does procrastination work?
4. Why am I such a procrastinator?
5. How to manage procrastination?

Pandemic throwbacks, hay fever and overpriced eggs. March – it’s been a wild ride of search terms.

🎬 Shrek is back (“You’re joking – not another one?!”)

• ‘Shrek new design’ is the top trending design query this week
• The UK is the 2nd top country searching for Shrek 5, just behind Poland.

🌼 Hay fever season has struck

• Pollen count searches have hit a 6 month high.
• ‘How quickly do antihistamines work’ just reached a 12 month peak.

This is your warning – it’s time to stock up!

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📺 TV series Severance is at an all time high

‘Where was severance episode 8 filmed’ was a top trending question in March.

⚡ Answer: It was Newfoundland and Labrador, Canada – just in case it comes up in your next pub quiz.

🥚 Eggflation is real

• ‘Egg prices’ searches are at a 5 year high.
• ‘Egg prices chart’ was also trending.

🦠 Pandemic nostalgia: 5 years on

• The ‘sourdough’ baking craze that started in 2020 is still going strong, search interest has now hit an all time high in 2025.
• ‘Virtual coin flip’ is now one of the top-trending ‘virtual’ searches this month, proving some pandemic-era habits die hard.
• ‘Virtual workout’ hit its highest in 2020, and the residual effects have lingered for years.
• ‘Virtual workout’ was searched over 80% more in January 2025 than January 2020.

🐯 Tiger King’s lasting impact

• In 2020, Tiger King fever made ‘tiger sanctuary’ more popular than ‘elephant sanctuary’ for the first and only time.

A solid mix of romance, American football, and new snake discoveries – February, you didn’t disappoint.

• Kendrick Lamar search interest is up by 822%, with Serena Williams as the top trending related topic.
• Jalen Hurts is the top trending Super Bowl player, being searched more than ever.
• ‘Britain new snake species’ is a top trending query in the UK.
• ‘What does clout mean’ is a top trending question, with Love Island as the top related topic.
• The word ‘clout’ is at a 5 year high. We’ll take this over hearing ‘rizz’ any day.
• Searches for ‘SEO Agency’ are at their highest peak in YEARS.

💐 Valentine’s day trends 💐

The UK became the 2nd top country searching about ‘Valentine’s Day’ worldwide after Nepal this month.

🥪 3 of the top 5 trending Valentine’s queries are for meal deals:

• ‘Asda Valentine’s meal deal’.
• ‘Sainsbury’s Valentine’s meal deal’.
• ‘Tesco Valentine’s meal deal’.

…The language of love truly is a £12 dine-in special after all.

💖 Top trending adjectives searched with ‘Valentine’s gift’ this year are:

• ‘Cheap’
• ‘Funny’
• ‘Small’
• ‘Personalised’

🍫 The top trending brands searched with ‘Valentine’s gift’ are:

• Hotel Chocolat
• LEGO
• Not on the High Street

…Does this mean last-minute petrol station stops are no longer a thing?

• ‘Beaded flower bouquet’ is up by 1000% this February.
• Followed by the ‘10280 LEGO Flower Bouquet’.

…Who needs real flowers, when you can build your own that last forever (and won’t give you itchy eyes and a runny nose)!?

New year, new drama, questionable fashion choices and some solo, soul searching in Bali.

• ‘Fatty liver symptoms’ search interest doubled during a 7 day period in January.
• ‘Fatty liver disease’ is being searched more than ever this January.
• ‘Valentines ideas for him’ is the top trending ‘ideas’ search.

🧑‍🚀 Moon boots…but make it fashion honey!

• ‘How to style moon boots’ is up by 3,900%, and it’s the top trending ‘how to style’ query.

…Apparently, we’ve collectively decided that dressing like we’re heading to the moon is peak 2025 fashion.

📺 Reality TV is back to save us from SAD

• Love Island is a top trending TV show this month.
• Lydia Karakyriakou is the top trending related search.

…Clearly, other people’s relationship drama and slow-mo walks to perfectly timed music are the ultimate cure for those January blues.

🏰 Traitors takeover

• ‘How to apply for traitors’ has been a breakout search, and the top trending ‘how to apply’ query.
• ‘Traitors final’ spiked over 200% the day before the final aired.

Plot twist: The real traitor was the friend who spoiled the reveal before you got home to watch it.

‍🌏 Travel planning for 2025

It looks like we’re all manifesting warm beaches, wine induced adventures and spontaneously bumping into an F1 driver. And nothing screams ‘I need a break’ more than these top trending holiday destinations:

🇮🇹 Lake Garda
🇪🇬 Egypt
🇲🇨 Monaco
🇬🇷 Santorini
🇫🇷 Southern France

🎒 Top destinations searched for solo travellers

‘Solo travel’ is also being searched more than ever this January.
The UK is the 3rd top country searching around the topic, after Singapore and Ireland.

1. 🇹🇭 Thailand
2. 🇯🇵 Japan
3. 🇮🇩 Bali
4. 🇮🇸 Iceland
5. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland

2025 is obviously a good year to finally live out that Eat, Pray, Love moment! Or, our version; Eat, Pray, Pack Light! ✌️