Knowledge Hub / Link Building

Hive19 Series: How to Build Links for eCommerce Websites

Rachel Kerr
Hive19 Series: How to Build Links for eCommerce Websites

Effective link building is one of the most challenging aspects of SEO – in fact, 41% of larger companies consider link building to be one of the most difficult SEO tactics. But, despite this, it can also be one of the most rewarding.

According to SEMRush, if you want to rank a website on Google in 2021, you can’t ‘ignore the importance of link building’ and the need to ‘put together a solid strategy that will help you earn high-quality links.’

In this article we will be looking at how to do just that, highlighting some of the most effective link building strategies for eCommerce websites specifically.

What is an eCommerce Website?

An eCommerce site allows you to buy and sell products and services online. According to Statista, in 2019, e-retail sales accounted for 14.1% of all retail sales worldwide – a figure expected to reach 22% in 2023.

eCommerce websites are much like traditional shops you would find on the high street, except they’re online and accessible from anywhere at any time. eCommerce websites are constructed in 3 parts:

  1. The storefront: this allows you to display your business and highlight any key information.
  2. The products: these are the products on sale. Product pages include product information, prices, and images.
  3. The checkout: the checkout process should be simple and secure. It should provide a summary of the purchase, estimated delivery times and a breakdown of costs.

Something that most eCommerce websites struggle with is how to carry out effective link building. So, join us as we equip you with the knowledge required to drive your eCommerce website towards success.

Create Quality Blog Posts

According to Moz, 90% of marketers said they employ content as a link-earning tactic. Therefore, having a blog available on your website should be your top priority when looking to increase your link building efforts.

Blog posts don’t just engage your current customers, they attract new ones, encouraging better links back to your website that help build your online authority. Blog posts are also a great way to direct readers to the commercial pages on your website.

The key to successful link building with a blog is by creating content that is better than other competing pages. You can achieve this by searching for your competitors in Ahrefs and finding out which pages have a lot of referrals in the “Top Pages by Links” section. This will provide some inspiration about the kind of content you need to create to encourage links to your resources.

Another strategy is to improve on existing blog content by going more in-depth on a topic, adding media such as infographics, images, or video, and introducing new research and statistics to back up your existing points.

Creating high-quality, long-form content that provides real value will greatly increase your chances of receiving natural links from other websites.

Include An FAQ Section On Your Website

Frequently asked question (FAQ) pages are important to include on your website. These pages not only provide a great space for potential customers to find out more information about your services, but they also create opportunities for link building.

FAQ sections are a linkable asset as they provide valuable information people are looking for.

The problem-solving nature of FAQ pages means people will be more likely to share your content on forums, social media, or even use them as references for their own blog posts.

Create PDF Manuals

If you are selling a product that comes with a manual, why not make the manual available for download in PDF form straight from your website?

Manuals are both interesting if you sell niche products and a great way to get some targeted organic traffic to your site. Just be sure to link from your manual to those all-important category and product pages, as this will provide extra value and internal linking helps to increase the authority of your website.

Embrace Video Marketing

To stand out from the crowd, you need to be creating engaging content that gets peoples’ awareness and raises the visibility of your brand. There are currently two billion users on YouTube, after all, so embracing video marketing has huge potential for increasing brand visibility.

Video marketing is a fantastic way to bring your products to life, promote the skills of your team and, ultimately, connect with your customers.

What’s more, you can create all kinds of video content, from educational how-tos and instructional walk-throughs to narratives, vlogs, and in-depth instructional videos. This medium lets you get creative, connect with a wider audience and encourage social shares, all of which will help improve your brand visibility.

Offer Samples To Influencers

Influencer marketing is at an all-time high. In fact, 40% of people have admitted to making a purchase after seeing it advertised by an influencer.

Therefore, offering free product samples to influencers can be a great way to secure wider coverage, gain high-quality links, increase engagement, and see a surge in website traffic.

However, it is important to do your research. Be sure to look up your competitors and check out what they’re doing and who they’re working with.

You can do this by using software like Majestic or Ahrefs to identify who is linking to their websites and reviewing their products. Alternatively, a simple Google search, such as “product name + review” will do the trick.

Utilise HARO

Link building services like HARO are fantastic resources for eCommerce websites to gain new links and increase their online visibility.

Many eCommerce websites gain high-quality links via HARO on authoritative websites such as MarketWatch, Entrepreneur, BusinessInsider, and more just by running a strong and consistent HARO link building strategy. All it takes is less than one hour of your time every day and it could change the trajectory of your business significantly.

Launch A Brand Ambassador Programme

Many people get influencers and brand ambassadors confused. So, we will set the record straight.

Influencers are people who talk about and promote your business in return for a financial contribution. Brand ambassadors, on the other hand, are unpaid loyal customers. They are people who love your brand, customers who want to share all about it with other people – generating valuable sales through word of mouth. And social media makes this all possible.

Thanks to social media, eCommerce businesses can launch valuable and successful brand ambassador programmes.

Loyal customers’ authentic reviews and testimonials don’t just make your brand look amazing; they also make your brand feel more approachable. As such, brand ambassadors allow you to share down-to-earth information about your quality products, helping improve your online reputation and promote link sharing.

Publish Guest Posts

Writing guest posts for high-quality websites is a great link building technique that provides high-quality, organic links back to your website from authoritative sites. What’s more, according to SEMRush, 53% of digital marketers consider guest posting as the most effective link building strategy.

The easiest way to find great guest blogging opportunities is by keeping active on accounts like HARO where you will find competitors and influencers contributing content to a wide range of quality sites.

You can also do your research to find out where your competitors are contributing to and make contact with the editors. At the end of the day, if you prioritise the creation of high-quality content for other blogs that offer real value, more great opportunities will become available.

Final Thoughts…

In the words of BigCommerce: “The eCommerce industry is booming like never before. Online purchases are increasing, especially as consumers are hungry for more convenience — which means fast and free shipping and personalized user experiences. If you are entertaining the idea of selling online, there has never been a better time to join the market.”

Link building for eCommerce websites, while notoriously difficult, is essential for growth. It takes time and dedication but, by implementing the strategies we have outlined in this article, this should help form the basis of your strategy. Alternatively, get in touch with us at Hive19 today to discuss how we can build long lasting authority to your domain.

Rachel Kerr
Content Writer
Rachel is an experienced SEO copywriter. With a Master of Arts degree in Creative Writing, Rachel can seamlessly craft her writing to suit any audience, helping clients connect with the people they want to. Having worked for print and digital, she knows what it takes to write content that sells. Rachel's content doesn't just connect with her readers, it also extends into SEO strategy, driving traffic and conversions, and providing value for the client.

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