Glossary | 3 mins
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Local citations are mentions of a business’s name, address, and contact information on third-party websites. The term is often used by SEO professionals to refer to search engine citations (e.g. Google business profiles), but can also appear in directories, review sites, and social media platforms. Local citations are an important component for many businesses’ SEO because they show search engines that a business is relevant and trustworthy in a specific geographical area.
Aside from the basic information about a business, local citations usually include a website URL, opening hours, and a business description. The more consistent and accurate these details are across different citation sources, the more valuable and trustworthy the local citations will be.
There are a few different ways webmasters and SEOs can obtain local citations, including manual submission to directories, automated tools, and local link building services. Local backlinks are also important factors in local citation building, acting as an additional signal to search engines that a business is relevant to a given area.
The Benefits of Local Citations
Local citations have a number of benefits for businesses who wish to improve their local SEO performance.
Firstly, local citations can improve a business’s visibility in local search results, which can drive more relevant traffic and leads if the business depends on commerce from their local area. When a business is listed in a relevant directory or review site, it has the potential to appear higher in local search results for relevant keywords.
Second, local citations can improve a business’s trustworthiness and credibility in the eyes of search engines and potential customers. The more consistent and accurate a business’s NAP (name, address, phone number) information is across different citation sources, the more reliable and authoritative it appears.
Finally, local citations can maximise a site’s chances of earning local SEO backlinks, which can further improve a business’s local SEO performance. Local SEO link building services can be particularly effective in building a quality backlink profile and improving a business’s organic visibility for searchers in a specific location.
Local Citations FAQs
Do local citations help SEO?
Local citations can be immensely helpful in improving a business’s organic visibility and credibility within a particular area. Local citations have been shown to strengthen a business’s visibility in local search results, which can drive more targeted traffic and leads. Local citations also provide additional signals to search engines that a business is relevant and authoritative in a particular location.
What are local citations in SEO?
Local citations in SEO are mentions of a business’s basic information on third-party websites, such as local directories, review sites, and search engines. Local citations typically include the business’s NAP info (name, address, phone number), and can also include additional information, such as a website URL, hours of operation, and business description.
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