Infographic Link Building
Glossary | 2 mins
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Infographic link building is a specific technique within the broader strategy of link building that involves using infographics as a target to acquire backlinks, rather than a piece of written content or a landing page.
At a glance, the process of infographic link building is fairly straightforward.
The first, and most challenging step, is to create an infographic that is both visually appealing and informative, maximising the chances that it will be shared and linked to by other websites.
Though creating great infographics isn’t something that can be learned quickly and easily, there are a few best practices you can follow when commissioning or creating an infographic that will help you stay on the right track:
- Consider the structure carefully and make sure it’s something your target audience engages with
- Use an eye-catching headline and unique, aesthetically pleasing graphics
- Use a storytelling structure to keep people wanting to read on and move to the next section of the content
- Source accurate, recent, and interesting facts or statistics
The next step is including a link to your site within the infographic, ideally in the form of a logo or a small call-to-action (CTA) encouraging the viewer to check out your brand. After that, you need to distribute the infographic to as many websites as possible, to increase the number of backlinks to your site.
If your infographic is of suitable interest, it will accumulate shares and links naturally on the platforms where you’re able to distribute it. Furthermore, the “original” infographic hosted on your own site can be used as a target for guest posting campaigns, just the same as a landing page or piece of evergreen content.
How to get backlinks from infographics?
To acquire backlinks from infographics, first create an infographic that is visually appealing and informative, then embed a link to your site within the infographic and distribute it to as many websites as possible. Moving forward, you can use the “original” infographic hosted on your own site as a target for guest posting campaigns.
Questions to ask your link builder