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Linkable assets are valuable pieces of content that are created with the specific purpose of acquiring backlinks, which in turn can improve a website’s visibility and rankings. These assets can take various different forms, such as blog posts, videos, infographics, and downloadable white papers.
There’s no firm parameters in terms of the form and subject matter a linkable asset can take on, but in order to be successful, it must have a carefully considered appeal to your target audience.
The key to building effective linkable assets is to create content that is both informative and engaging, increasing the likelihood that outside parties will want to link to it. Because linkable assets are such an integral part of SEO, it’s important to ensure your assets have a unique voice and are able to stand out in a saturated market.
Some of the most commonly-used linkable assets include:
Blog Posts: Blog posts can be used to provide valuable information on a specific topic, and can be optimised for search engines by including keywords in the title and throughout the content. Blog posts are also easy to distribute, being highly sharable on social media platforms like LinkedIn.
Infographics: Infographics are a great way to present complex information in a visually appealing way, and they are great for sharing on social media. Though it can be hard to create an infographic that’s up to scratch, when it’s done right, there’s no limit to the value it can bring in as a linkable asset.
Videos: Though more costly to produce, videos are an increasingly popular as a form of linkable asset. Videos can be used to provide information on a specific topic, or to showcase a product or service.
White Papers: White papers are also a great form of linkable asset for B2B businesses. White papers are in-depth reports that provide information on a specific topic, and can be used to establish a website as an authority on the topic. When creating a white paper, it is important to ensure that the information presented is accurate and relevant, and that the design and editorial quality is highly professional.
Linkable Asset FAQs
What is a linkable asset in SEO?
A linkable asset is any piece of content that’s created with the intention of attracting backlinks.
What is linkable content?
Linkable content is the content which makes up a linkable asset. It can take on many forms, including blog posts, downloadable whitepapers, infographics, video content, and more.
Questions to ask your link builder