Glossary | 2 mins
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Link schemes are a black hat tactic used in search engine optimization (SEO) that involve the manipulation of links in order to improve a website’s search engine rankings.
These schemes can include tactics such as buying or selling links, participating in link farms, or using automated link building software.
These tactics are typically intended to manipulate search engine rankings by artificially inflating the number of links pointing to a site, with no real consideration of the end user’s experience. This is considered a violation of Google’s guidelines and can result in penalties or even de-indexing.
One common link scheme is buying or selling links. A webmaster might pay for links to be placed on other websites, or sell links from their own website.
Another link scheme is participating in link farms. A link farm is a group of websites that all link to each other in an effort to improve their search engine rankings. These links are typically low-quality and have little relevance to the content on the linking website.
Automated link building software is another link scheme, which automatically creates or acquire links for a website in large quantities. These links are often low-quality and have little relevance to the content on either the target site or referring page.
How to Spot a Link Scheme
Here’s a list of some of the common signs of a link scheme to be aware of. It’s important to note that not all of these are necessarily indicative of a link scheme. However, if several of these are present, it’s certainly worth investigating the strategy or service offering further.
- Large numbers of low-quality, spammy links pointing to a website
- Links from irrelevant or low-authority websites
- Purchased or paid links
- Link farms or link networks
- Hidden links or text
- Use of link cloaking or redirects
- Links from sites with a high number of outbound links
- A sudden increase in the number of links pointing to a website
Link Scheme FAQs
How to spot a Link Scheme?
Link schemes can take on many forms, but some of the most common signs of a link scheme include large numbers of low-quality, spammy links, paid links, an abundance of links from low-authority referring domains, use of link cloaking, and referring domains with hidden text or links.
What is a link scheme?
A link scheme is a tactic used to manipulate a website’s search engine rankings by artificially increasing the number of links pointing to the site. This is often done through the use of low-quality or irrelevant links, link farms or networks, or purchased links. Link schemes violate Google’s guidelines and can result in serious penalties for a website.
Questions to ask your link builder