Glossary | 2 mins
Read the next term in our glossary
An organic link, also known as a natural link, is a link obtained through natural means, rather than through manipulation, link schemes, or other artificial methods. These links are created when other websites or web pages link to a particular website or page without any form of compensation or artificial incentive.
Organic links play a crucial role in search engine optimization (SEO) and are a key factor in improving a website’s search engine rankings. The more high-quality, relevant websites that link to your site, the more likely it is that your website will be considered an authority on the topic and will rank higher in search engine results. These links can also drive more traffic to your website, which can further improve your search engine rankings.
Organic link building can be approached in a number of ways, including through content marketing, social media marketing, and digital PR. By creating valuable, informative, and engaging content, a website can attract other websites and webmasters to link to it. Social media marketing can also be used to increase visibility and drive traffic to a website, which can lead to the creation of organic links. Finally, digital PR can be used to generate coverage and mentions of a website in popular publications, which can also result in the creation of organic links.
When you’re embarking on any link building campaign, it’s important to note that the quality of your link is more important than the quantity. Search engines use a variety of factors to determine the quality of a link, including the relevance of the linking website or page, the authority of the website or page, and the anchor text used in the link.
Organic Link FAQs
What is an organic link?
An organic link is a hyperlink that directs users to a webpage as a result of a search engine’s algorithm, rather than paid advertising or sponsored placement.
Do organic links help rankings?
Organic links can be a tremendous help in improving a website’s search engine rankings. Search engines like Google view organic links as a sign of credibility and authority, and can use them as a factor in determining the relevance and overall quality of a website. Additionally, having a good number of organic links pointing to a website can increase the visibility of the site and drive more traffic to it.
Questions to ask your link builder