Glossary | 3 mins
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Outreach is the age old process of communication, reaching out to the relevant bodies in an organisation to pitch, offer or request something. In the context of SEO and link building, it generally involves offering up a linkable asset and a very polite request that they link back to it, for one reason or another. This can be done through email, social media, or other forms of communication.
There are several different techniques that outreach link building services typically employ. One popular method is to create valuable content, such as infographics, blog posts, or videos, and then reach out to other websites to request that they link to the content. Another approach is to search for broken links on other websites and then reach out to the webmaster to request that they replace the broken link with a link to the website. One more successful platform that is built on outreach practices is HARO (Help A Reporter Out), where you can provide expert comment to journalists covering a story in your industry or niche, in return for exposure (often a link).
Link building outreach can be a time-consuming process, but it is an effective way to acquire backlinks and boost the visibility of a website in search engine results. As always, it’s important to note that not all backlinks are created equal. Search engines place more weight on backlinks that come from authoritative and relevant websites. For this reason, many webmasters will outsource the process to a vetted outreach link building service.
Additionally, it’s important to keep in mind that search engines have also evolved in recent years to ignore or even penalise websites that engage in manipulative link building practices, such as buying backlinks or participating in link farms. For this reason, it’s important to focus on acquiring backlinks through legitimate, ethical means, with building high-quality valuable content as a central pillar of the overall strategy.
What does outreach mean in SEO?
Outreach in SEO refers to the process of reaching out to other websites or webmasters to request a link back to a specific webpage on a website. The two most common forms of SEO outreach are creating quality, valuable content, and reaching out to webmasters requesting links to the content, and broken link building.
What is outreach link building?
Outreach link building is a strategy that involves identifying relevant websites and reaching out to the webmasters or other relevant contacts to request a link back to the website. This can be achieved through social media, email outreach, or other forms of communication.
Questions to ask your link builder