White Hat SEO

Glossary  |  2 mins

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The term white hat SEO is used to refer to any SEO strategies and techniques which align with the policies of a given search engine. While black hat SEO seeks to manipulate search rankings through actions that have no concern with the user experience, white hat SEO seeks to improve a site’s search rankings by offering added value to the end user.

White hat SEO techniques include creating high quality content, whitehat link building, optimising site speed and navigation, and using descriptive, easy-to-understand meta tags on all pages.

For dependable, long-term success, SEOs and site owners should familiarise themselves with white hat SEO techniques, and understand what separates them from unethical black hat SEO tactics.

White Hat Link Building

White hat link building involves nurturing new backlinks pointing towards a certain website in order to increase that site’s organic rankings.

Common white hat backlink building techniques include guest posting on authoritative websites, creating valuable and linkable pieces of content which will attract links organically, and developing professional relationships with other people in your industry that will lead naturally to you linking each other’s content and assets.

If you’re looking to outsource your SEO, remember that any white hat link building agency will always be able to tell you how their techniques aim to benefit the end user. Keeping this guiding principle in mind will help you to identify true white hat link building companies.

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White Hat SEO FAQs

What does white hat mean in SEO?

In the SEO industry, white hat is used to describe SEO strategies and methods that align with Google’s policies and guidelines, and aims to improve a site’s search rankings by providing web users with a positive user experience and high quality, valuable content.

What is black hat and white hat SEO?

Black hat SEO refers to SEO strategies and techniques with a singular focus on increasing a site’s rankings without any regard for Google’s policies, or the ethics of their search marketing tactics. Black hat SEO is the opposite of white hat SEO, which follows all search engine policies while providing real value to web users.

Questions to ask your link builder