Glossary | 2 mins
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Niche edits, also known as curated backlinks, link insertions or contextual backlinks, are links obtained by adding a link to an existing piece of content on a website within a relevant niche.
Niche edit link building often targets evergreen content, as these referring pages are relatively future proofed which maximises the long-term value that can be extracted from the link. When building niche edits, the aim is to create a natural and organic link that blends seamlessly with the existing content and offers real, tangible value to the reader.
Methods to Obtain Niche Edit Backlinks
There are a number of ways webmasters and SEOs can work to obtain niche edits.
One of the most common methods is to use SEO tools and manual analysis to check content relevant to your niche and search these pages for outdated links. You can then reach out to the webmaster and request a link update, offering to provide an updated link that offers additional value to their readers. This tactic will usually make up the bulk of the work done by a niche edits service provider if you outsource the service to them.
Another way to obtain niche edits is through a reciprocal link building, which involves reaching out to webmasters in a similar niche to yours and offering a niche edit on your own pages in exchange for one on theirs. Though this is usually more efficient than scouring content for niche edit opportunities and reaching out to webmasters, it’s important to note that this runs the risk of creating an unnatural-looking backlink profile if it’s done too much with the same referring domain.
As with any kind of backlink acquisition, it’s essential to ensure that your niche edits come from high quality, authoritative websites. Low quality niche edits from spammy, low authority sites can often do more harm than good.
Niche Edits FAQs
What are niche edits?
Niche edits, also known as curated backlinks or contextual backlinks, are links obtained by adding a link to an existing, relevant article on a website in a specific niche. The aim is to create a natural and organic link that blends seamlessly with the existing content and offers value to the reader.
How do you get niche edits?
To get niche edits, you need to identify websites in your niche that publish content relevant to your business. One way to obtain these links is to check if the websites have any outdated links. You can then reach out to the website owner and request a link update, offering to provide an updated link that offers additional value to their readers.
Questions to ask your link builder