Authority Metrics

Ahrefs Domain Rating (DR)

Glossary  |  2 mins

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Domain Rating (or DR) is a site authority metric created by Ahrefs, which is used to show the authority and ranking potential for a given site. It’s calculated based on a number of factors, including the number of referring dofollow links and the authority of those links. Domain Rating is measured on a scale of 0 to 100, with 0 representing the lowest possible authority, and 100 being the highest. Domain Rating generally shares a close relationship with Ahrefs Rank (AR), which is a more granular measure (out of millions) where a score closer to 0 is more authoritative.

Domain rating can be useful when making informed SEO observations and decisions, such as your site’s ranking potential compared to its competitors, or prospecting the value of a backlink from a certain domain.

DR is measured on a logarithmic scale, meaning that the gap between the DR values on the higher end of the scale are much wider than those on the lower end, and increasing your DR will become more challenging the higher it gets. For example, if you’re working to increase your DR from 25 to 26, you’re going to find it significantly easier than trying to increase it from 65 to 66.

If you’re curious about your Ahrefs DR but don’t have access to the full version of Ahrefs, you can view it for free with Ahrefs’ online Website Authority Checker.

While DR features prominently in many Ahrefs reports, and tends to have a strong correlation with a site’s traffic and rankings, it isn’t something that’s tracked by Google. By focussing on producing high quality content and building valuable backlinks, your rankings, traffic, and domain rating will improve as a natural by product.

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Ahrefs Domain Rating (DR) FAQs

Is Domain Rating important for SEO?

Domain rating is important for SEO, as it gives you a quick, at a glance idea of the quality of any given website. This is a hugely useful metric to track when you’re assessing the authority of your website for content marketing, or when you’re looking for referring domains for link building.

How is the Domain Rating (DR) score calculated?

Ahrefs domain rating takes a number of factors into account, including the dofollow links pointing to a domain, the DR values of those referring domains, and the other domains the referring sites link to.

Questions to ask your link builder