Authority Metrics

Majestic Trust Flow (TF)

Glossary  |  2 mins

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Trust Flow (or TF) is a metric created and trademarked by the SEO tool Majestic. It’s a numeric score between 0 and 100 which indicates how trustworthy and authoritative a given website is, based on the authority of the referring domains it has in its backlink profile. It can be checked for free through the Majestic Backlink Checker.

Like Ahrefs’ Domain Rating and Moz’s Domain Authority, this metric isn’t endorsed by Google, but does provide a useful indicator for the ranking potential of a site, and the value of a backlink from a referring domain.

Unlike Majestic’s Citation Flow metric, which measures the quantity of links alone, improving Trust Flow is much more challenging. Because Trust Flow is a measure of the quality of links rather than the raw quantity, and new backlinks can cause the score to go up or down depending on the authority of the referring domain, the vast majority of websites tend to have a Citation Flow that’s higher than their Trust Flow.

During any SEO work, your site’s Trust Flow score can be useful for getting a quick, at a glance idea of your site’s ranking potential, and sudden peaks or dips in the score can prompt you to identify and understand how changes in your backlink profile are affecting your organic visibility. This is especially true of one of Majestic’s other features – the Link Graph. When all are used in conjunction for analysis, it can give you a good idea of your backlink profile’s overall quality. It could be estimated that the closer the ratio of the first two metrics, along with a score circa 1 on the Link Graph – the higher the average authority of the sites linking to yours.

When carrying out a link building campaign, and looking for new referring domains to target, it can be helpful to use Trust Flow as a benchmark for quality. By filtering out domains with a Trust Flow score lower than that of your site, you’ll ensure that any new links you’re able to build will improve the Trust Flow of your site, and its authority.

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Majestic Trust Flow (TF) FAQs

Is trust flow the same as domain authority?

Though Moz’s Domain Authority and Majestic’s Trust Flow take similar factors into account, they’re not interchangeable, and are intended to measure different aspects of a website. While Trust Flow is determined by a simple measure of trusted domains that link to yours, Domain Authority is designed to assess a domain’s ranking potential, and draws on a much wider variety of factors. Having said that, if a site has a high Trust Flow score, chances are it will have a high Domain Authority too.

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