Link Building

Link Reclamation

Glossary  |  2 mins

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Link reclamation is the process of finding and reclaiming lost or broken links on a website. These links can be internal, linking to pages within the same website, or external, linking to other websites. The goal of link reclamation is to identify and fix any broken links, which can negatively impact a website’s search engine rankings and user experience.

One common way to reclaim lost links is by conducting a link audit. This involves using tools such as Google Search Console or Ahrefs to identify broken links on a website. Once these links have been identified, the website owner can then take steps to fix or redirect them. For example, if a page has been removed or moved, a 301 redirect can be implemented to redirect users to the new location of the page.

Link reclamation can also involve reaching out to other websites that are linking to your website but are now linking to a broken page. By reaching out and requesting that they update their link to the correct page, you can reclaim these lost links.

Another important aspect of link reclamation is monitoring your website for new broken links. This can be done by regularly checking for 404 error pages or by using a tool that will notify you of any broken links. By regularly monitoring your website for broken links, you can quickly address any issues and ensure that your website’s search engine rankings and user experience are not negatively impacted.

Link Reclamation Email Template

If you have broken backlinks pointing to your site, and you’re looking to reclaim them by reaching out to the referring domain owner, here’s a simple template you can use to try and repair these missing links:

Hi [Website Owner],

I hope you’re well. I am reaching out to you because I came across a broken link on your website while browsing. The link in question is [insert broken link URL].

I understand the importance of providing a positive user experience and I believe that fixing this broken link will benefit both our websites. I noticed that the link is supposed to lead to my website [insert your website URL] and I would be grateful if you could update it to the correct URL [insert correct URL].

If you need any help with repairing the link or have any questions, please don’t hesitate to reach out to me.

Thank you for your attention to this matter.

Kind regards,
[Your Name]

Link reclamation is just one effective way to repair a neglected backlink profile and start achieving higher organic rankings.

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Link Reclamation FAQs

How to find lost backlinks?

To find lost backlinks, you can use tools such as Ahrefs, Majestic, or Google Search Console to check your website’s backlink profile. These tools allow you to see which websites are linking to your pages and can help identify any broken or missing links.

How to claim brand mentions as links?

To claim brand mentions as links, you should reach out to the website or page where your brand is mentioned and request that they add a link to your website. This can be done simply by emailing the website owner, or using tools such as Ahrefs or Buzzsumo to find mentions of your brand online and then reach out to the website or page through the relevant platform.

Questions to ask your link builder